11-06-01

NEW BOOK EXPLORES ENTREPRENEURSHIP 
AND INNOVATION IN THE AUTO INSURANCE INDUSTRY

Samuel P. Black Jr., a retired executive and director emeritus of the Erie Insurance Group, and John Paul Rossi, Ph.D., associate professor of history at Penn State Erie, The Behrend College, have collaborated to write a book that examines the parallel rise of the automobile and the automobile insurance industry

Titled Entrepreneurship and Innovation in Automobile Insurance: Samuel P. Black Jr., and the Rise of Erie Insurance, 1923-1961, the book is part of the Studies in Entrepreneurship Series published by Routledge.

"Entrepreneurs play a central role in economic growth and development, but how they do so is the subject of considerable debate," Rossi said. "This book explains the process through an historical case study of an extraordinary automobile insurance entrepreneur, Samuel P. Black Jr., and Erie Insurance Group, the company he helped build."

One of the book's central themes is the automobile's dramatic impact on modern America. Its takeover of mass transportation provided the basis for the development of the automobile insurance industry and created many of the opportunities which Black and Erie Insurance capitalized on.

A second theme is the role of innovation in the entrepreneurial process. The rise of Erie Insurance from a four-person enterprise in Erie, Pennsylvania, in 1925 to one of the fifteen-largest auto insurers today was the result, in part, of Black's relentless push to innovate. His continual efforts to cut costs, develop new products, satisfy customers,  increase sales, and improve operations all contributed greatly to the company's growth..

These themes combine in the book to demonstrate the dynamic process by which the cultural, social, economic, and technologic environment creates opportunities for entrepreneurs and entrepreneurial firms, and how responding to those opportunities stimulates economic development.

Samuel P. Black Jr., joined Erie Insurance in 1927. He was the company's first claims manager and has been continuously associated with the company for more than seventy years as an agent, an officer, and a member of the board of directors. Black is credited for developing round-the-clock claims service and was recognized as a scholar in insurance law. In 1962, at the age of 60, Black founded his own agency, Samuel P. Black and Associates, Inc., which is managed now by his son, Samuel P. "Pat" Black III.

The book is available in Erie bookstores and from the publisher.

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Contact: Loretta Brandon
(814) 898-6063 (O)
(814) 864-9922 (H)
e-mail: lzb6@psu.edu


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