Best Paper Award for "The Credit Card Game Show: An Application of Interactive Learning." Teaching and Larning Conference, Orlando FL, January 2005.

Nominated, Council of Fellows Faculty Research Award, Penn State Erie, Erie PA, Spring 2005; 2004; 2003; 2002

Nominated for editorship of Journal of Relationship Marketing, by the Haworth Press, Inc., September 1999

Recent Publications

Refereed Journal Articles

Mansfield, P. M., M. B. Pinto. Consumer Vulnerability and Credit Card Knowledge Among Developmentally Disabled Citizens The Journal of Consumer Affairs 42(3): 425-438 (2008)

Mansfield, P. M., M. B. Pinto. Marketing Credit Cards to College Students: Will Legislation Protect Them from Excessive Debt? Marketing Management Journal 17(1):112-122 (2007)

Pinto, M. B., P. M. Mansfield. The Use of Computer Mediated Communication in Consumer Complaining: A Study in Higher Education. Journal of College Teaching and Learning 3(1):83-90 (2006)

Pinto, M. B., P. M. Mansfield. Financially At-risk College Students: An Exploratory Investigation of Student Loan Debt and Prioritization of Debt Repayment. NASFAA Journal of Student Financial Aid36(2):22-32 (2006)

Pinto, M. B., P. M. Mansfield. Direct Mail Credit Card Solicitation of College Students: An Exploratory Study. Services Marketing Quarterly 27(4):27-34 (2006)

Parente, D. H., M. B. Pinto, J. C. Barber. A Pre-post Comparison of Service Operational Efficiency and Patient Satisfaction Under Open Access Scheduling, Health Care Management Review 30(3):1-9 (2005)

Pinto, M. B., D. H. Parente, P. M. Mansfield. Information Learned from Socialization Agents: Its Relationship to Credit Card Use, Family and Consumer Sciences Research Journal 33(4):357-367 (2005)

Mansfield, P. M., M. B. Pinto, D. H. Parente, T. I. Wortman. College Students and Academic Performance: A Case of Taking Control, NASPA Journal 41(3):551-567 (2004)

Pinto, M. B., P. M. Mansfield, D. H. Parente. Relationship of Credit Attitude and Debt to Self Esteem and Locus of Control in College-age Consumers, Psychological Reports 94:1405-1418 (2004)

Mansfield, P. M., M. B. Pinto, D. H. Parente. Self Control and Credit Card Use Among College Students, Psychological Reports 92:1067-1078 (2003)

Beattie, P. F., M. B. Pinto, M. K. Nelson, R. Nelson. Patient Satisfaction with Outpatient Physical Therapy: Instrument Validation. Physical Therapy 82(6):557-564 (2002)

Pinto, M. B., D. H. Parente, J. C. Barber. Selling Open Access Health Care Delivery to Patients and Administrators: What's the Hook? Health Marketing Quarterly 19 (3):57-69 (2002)

Palmer, T. S., M. B. Pinto, D. H. Parente. College Students' Credit Card Debt and The Role of Parental Involvement: Implications for Public Policy. Journal of Public Policy and Marketing 20(1):105-113 (2001)

Pinto, M. B., D. H. Parente, T. S. Palmer. Credit Card Solicitation Policies in Higher Education: Does "Protecting" Our Students Make a Difference? Journal of College Student Development 42(2):169-172 (2001)

Pinto, M. B., D. H. Parente, T. S. Palmer. College Student Performance and Credit Card Usage. Journal of College Student Development 42(1):49-58 (2001)

Pinto, M. B., D. H. Parente, T. S. Palmer. Materialism and Credit Card Use by College Students. Psychological Reports 86:643-652 (2000)

Pinto, M. B. On the Nature and Properties of Appeals Used in Direct-to-Consumer Advertising of Prescription Drugs. Psychological Reports 86:597-607 (2000)

Pinto, M. B., J. C. Barber. Customer Satisfaction and Consumer Responsibility: Toward an Alternative Model of Medical Service Quality. Health Marketing Quarterly 17(2):75-86 (1999)

Pinto, M. B., J. K. Pinto, J. C. Barber. The Impact of Pharmaceutical Direct Advertising: Opportunities and Obstructions. Health Marketing Quarterly 15(4):89-101 (1998)

Pinto, M. B. , J. K. Pinto, C. Curcio. Service Delivery Satisfaction and the Developmentally Disabled: Assessing the Unassessable? Journal of Customer Service in Marketing and Management 4(1):61-75 (1998)

Coulter, R. H., M. B. Pinto. Guilt Appeals in Advertising: What Are Their Effects? Journal of Applied Psychology 80(6):697-705 (1995). Abstracted in Digest of Management Research 7(1):9-10 (1996); Abstracted in PsychScan: Applied Psychology 16(3):36 (1996)

Pinto, M. B. Outcome Measures in Assessing Physical Therapy. Orthopaedic Physical Therapy Clinics of North America 4:269-281 (1995)

Carter, K., M. B. Pinto, J. K. Pinto. Organizational Implications of Divestment: A Comparison of Innovative Practices in Crown and Private Corporations in Canada. International Journal of Commerce and Management 5(1-2):69-90 (1995)

Pinto, M. B., L. Leonidas. The Impact of Office Characteristics on Satisfaction with Medical Care: A “Before and After” Analysis. Health Marketing Quarterly 12(2):43-54 (1994)

Gehrt, K. C., M. B. Pinto. Assessing the Viability of Situationally-driven Segmentation Opportunities in the Health Care Market. Hospital and Health Services Administration 38(2):243-265 (1993)

Pinto, M. B., J. K. Pinto, J. E. Prescott. Antecedents and Consequences of Project Team Cross-functional Cooperation. Management Science 39:1281-1297 (1993)

Pinto, M. B., N. D. Worobetz. Note on Guilt Appeals in Advertising: Covariate Effects on Self-esteem and Locus of Control. Psychological Reports 70:19-22 (1992)

Pinto, J. K., M. B. Pinto, K. Carter. Facilitators of Corporate Innovation: An Exploratory Study of Public and Private Firms in Canada. Journal of Managerial Issues 4:354-374 (1992)

Gehrt, K. C., M. B. Pinto. The Impact of Situational Factors on Health Care Preferences: Exploring the Prospect of Situationally-based Segmentation. Journal of Health Care Marketing 11(2):41-52 (1991)

Pinto, M. B., S. Priest. Guilt Appeals in Advertising: An Exploratory Study. Psychological Reports 69:375-385 (1991)

Gehrt, K. C., M. P. Pinto. An Exploration of the Applicability of Situational Segmentation in the Health Care Market: Development of a Situational Taxonomy. Health Marketing Quarterly 7(1/2):115-130 (1990)

Pinto, M. B., J. K. Pinto. Project Team Communication and Cross-functional Cooperation in New Program Development. Journal of Product Innovation Management 7:200-212 (1990)

Pinto, M. B., K. C. Gehrt. The Do-It-Yourself Health Care Consumer: Preliminary Identification and Marketing Implications. Health Marketing Quarterly 8(3/4):97-106 (1990)

Pinto, M. B. Gaining Cooperation Among Members of Hospital Project Teams. Hospital Topics 68(1):15-21 (1990)

Pinto, M. B. A Method for Inducing Response Rates in Business-to-Business Direct Marketing Campaigns. Journal of Direct Marketing 3(2):22-30 (1989).

Refereed Proceedings

Gehrt, K. C., M. B. Pinto. A Situationally Defined Competitive Service-Market Structure: Identification and Implications. American Marketing Association Summer Educators' Proceedings , pp. 201-206 (1990). Chicago IL

Pinto, M. B., J. K. Pinto. Communication, Cross-functional Cooperation, and Project Performance: Implications for the Development and Marketing of New Programs. American Marketing Association Winter Educators' Proceedings , pp. 183-189 (1990). Chicago IL

Pinto, M. B. Predictors of Cross-functional Cooperation in the Implementation of Marketing Decisions. American Marketing Association Summer Educators = Proceedings , pp. 154-158 (1989). Chicago IL

Pinto, M. B., M. Venkatraman. The Determinants of Satisfaction for a High Involvement Product: Three Rival Hypotheses and Their Implications in the Health Care Context. Advances in Consumer Research 13:316-320 (1986). Provo UT

Parts of Books

Pinto, M. B. Marketing of Credit Cards to College Students: Do They Need to be Protected? Chapter in Battleground: Business . Edited by M. Walden and P. Thoms, Greenwood Publishing, Westport CT (2007).

Pinto, M. B. Sex in Advertising. Chapter in Battleground: Business. Edited by M. Walden and P. Thoms, Greenwood Publishing, Westport CT (2007).

Other Activities

Associate Editor, International Journal of Pharmaceutical and Healthcare Marketing, 2007-

Editorial Advisory Committee Member
	Services Marketing Quarterly, 2001-
	Customer Service in Marketing and Management, 1995-
	Journal of Hospital Marketing, 1991-
	Health Marketing Quarterly, 2005-; 1991-99
	Journal of Professional Services Marketing, 1991-

Editorial Review Board Member
	International Journal of Pharmaceutical and Healthcare Marketing, 2006-
	Health Marketing Quarterly, 2000-
	Journal of Managerial Issues, 1992-96